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	<title>MYKITA Blog</title>
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	<link>http://blog.mykita.com</link>
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		<title>When in doubt, round it out!</title>
		<link>http://blog.mykita.com/2013/05/when-in-doubt-go-round/</link>
		<comments>http://blog.mykita.com/2013/05/when-in-doubt-go-round/#comments</comments>
		<pubDate>Tue, 21 May 2013 16:05:12 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Bernhard Willhelm]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[Janis Joplin]]></category>
		<category><![CDATA[Mirrored Sunglasses]]></category>
		<category><![CDATA[MYKITA & Bernhard Willhelm]]></category>
		<category><![CDATA[Oversized Sunglasses]]></category>
		<category><![CDATA[Pigeon Blue]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11193</guid>
		<description><![CDATA[An ode to the circular form and a big favourite with many MYKITA devotees, our model "JANIS" has been revamped for the current spring/summer season ]]></description>
			<content:encoded><![CDATA[<p>An ode to the circular form and a big favourite with many MYKITA devotees, our model <a href="http://www.mykita.com/collaborations/view/janis-2" target="_blank">&#8220;JANIS&#8221;</a> has been revamped for the current spring/summer season and is now available in six new head-turning colour combinations: Gold, Silver, Black, Lime Green and Pigeon Blue, fitted with mirrored lenses in matching tones, plus a golden frame with Azure Blue mirrored lenses.</p>
<div id="attachment_11205" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/when-in-doubt-go-round/28-a-willhelm-029_1/" rel="attachment wp-att-11205"><img class="size-full wp-image-11205" title="MYKITA &amp; Bernhard Willhelm &quot;JANIS&quot; in Pigeon Blue" src="http://blog.mykita.com/wp-content/uploads/2013/05/28-A-Willhelm-029_1.jpg" alt="MYKITA &amp; Bernhard Willhelm &quot;JANIS&quot; in Pigeon Blue" width="612" height="612" /></a><p class="wp-caption-text">MYKITA &amp; Bernhard Willhelm &#8220;JANIS&#8221; in Pigeon Blue</p></div>
<p>&#8220;JANIS&#8221; is still one of the most sought-after models of the <a href="http://www.mykita.com/collaborations/index/bernhard-willhelm/page:1" target="_blank">MYKITA &amp; Bernhard Willhelm</a> collection and with its larger-than-life, perfectly round form, has become the go-to style for the fashion-forward crowd, <a href="http://www.mykita.com/presses/index/celebrities" target="_blank">glam celebs</a> and other design aficionados.</p>
<div id="attachment_11211" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/when-in-doubt-go-round/mykita_collab_bw_no1_sun_janis_gd_72dpi-web2/" rel="attachment wp-att-11211"><img class="size-full wp-image-11211" title="&quot;JANIS&quot; in Gold with Azure Blue lenses" src="http://blog.mykita.com/wp-content/uploads/2013/05/MYKITA_COLLAB_BW_NO1_SUN_JANIS_GD_72dpi-web2.jpg" alt="&quot;JANIS&quot; in Gold with Azure Blue lenses" width="612" height="408" /></a><p class="wp-caption-text">&#8220;JANIS&#8221; in Gold with Azure Blue lenses</p></div>
<p>The original oversized design was inspired by the seventies aesthetic of floor-length dresses and round glasses worn low on the nose, just as Miss Joplin herself used to do it.</p>
<p>For more information about “JANIS” and the MYKITA &amp; Bernhard Willhelm collection, please visit <a href="http://www.mykita.com/deu/collaborations/index/bernhard-willhelm" target="_blank">MYKITA.COM</a>. The MYKITA &amp; Bernhard Willhelm collection is available for purchase in all <a href="http://www.mykita.com/deu/shops/index/shop-berlin/contact-berlin" target="_blank">MYKITA Shops</a>, selected opticians and fashion outlets worldwide.</p>
<p>&nbsp;</p>
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		<title>In stores now: DD01</title>
		<link>http://blog.mykita.com/2013/05/in-stores-now-dd01-2/</link>
		<comments>http://blog.mykita.com/2013/05/in-stores-now-dd01-2/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:10:01 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Damir Doma]]></category>
		<category><![CDATA[DD01]]></category>
		<category><![CDATA[Hanmade in Berlin]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[MYKITA Collaborations]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Sunglasses]]></category>
		<category><![CDATA[The Corner]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11153</guid>
		<description><![CDATA[Starting this month, MYKITA's first design collaboration with Paris-based fashion designer Damir Doma is available at all MYKITA shops, selected retailers around the world and online, exclusively at thecorner.com.]]></description>
			<content:encoded><![CDATA[<p>DD01, the first model from the MYKITA/Damir Doma collection has finally arrived in stores! Starting this month, the sunglasses and prescription glasses from MYKITA&#8217;s first design collaboration with Paris-based fashion designer Damir Doma are available at all <a href="http://www.mykita.com/shops/index/shop-berlin/contact-berlin" target="_blank">MYKITA shops</a>, selected retailers around the world and online, exclusively at <a href="http://www.thecorner.com/de/f%C3%BCr-ihn/designer/mykita-damir-doma" target="_blank">thecorner.com</a>.</p>
<p>Mixing the edgy with the elegant, thecorner.com is a luxury online boutique devoted to creating a distinctive style. Offering an eclectic and selected assortment of high fashion and directional designers from around the globe.</p>
<div id="attachment_11155" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/in-stores-now-dd01-2/_aks8297-4/" rel="attachment wp-att-11155"><img class="size-full wp-image-11155" title="In stores now: MYKITA/Damir Doma DD01" src="http://blog.mykita.com/wp-content/uploads/2013/05/AKS82973.jpg" alt="In stores now: MYKITA/Damir Doma DD01" width="612" height="919" /></a><p class="wp-caption-text">In stores now: MYKITA/Damir Doma DD01</p></div>
<p>“THESE SHAPES PERFECTLY ROUND UP THE DAMIR DOMA LOOK. FROM THE VERY BEGINNING, OUR AIM WAS TO TRANSLATE THE TRADITIONAL ROUND FORM INTO SOMETHING MODERN AND CREATE AN ICONIC OBJECT.”</p>
<p><a href="http://www.damirdoma.com/en" target="_blank">DAMIR DOMA</a></p>
<p>Coinciding with the introduction of the DD01 model at stores around the globe, we also proudly present the MYKITA/Damir Doma website. Find out more about the collaboration and take a closer look at all the models comprising the collection <a href="http://mykitadamirdoma.com/#home" target="_blank">here</a>.</p>
<div id="attachment_11157" class="wp-caption aligncenter" style="width: 730px"><a href="http://blog.mykita.com/2013/05/in-stores-now-dd01-2/mykita_dd_01_gld_sun_72dpi/" rel="attachment wp-att-11157"><img class="size-large wp-image-11157" title="MYKITA/Damir Doma DD01" src="http://blog.mykita.com/wp-content/uploads/2013/05/MYKITA_DD_01_GLD_SUN_72dpi-1024x682.jpg" alt="MYKITA/Damir Doma DD01" width="720" height="479" /></a><p class="wp-caption-text">MYKITA/Damir Doma DD01</p></div>
<p><span style="text-align: center;">For more information about the MYKITA/Damir Doma collection, please go to <a href="http://mykitadamirdoma.com/#home" target="_blank">mykitadamirdomacom</a>. The <a href="http://mykitadamirdoma.com/#sdealer" target="_blank">Store Locator</a> on the MYKITA/Damir Doma website will help you find the nearest retailer.</span></p>
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		<title>Annie&#8217;s Pick</title>
		<link>http://blog.mykita.com/2013/05/annies-pick/</link>
		<comments>http://blog.mykita.com/2013/05/annies-pick/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:05:11 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Acetate Sunglasses]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[MYKITA Collection No.2]]></category>
		<category><![CDATA[MYKITA HAUS]]></category>
		<category><![CDATA[Spring Fashion]]></category>
		<category><![CDATA[Sweden]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11073</guid>
		<description><![CDATA[Annie's is a fine example of a fresh, feminine look well executed by mixing pieces of different styles and sensibility. Here she is wearing “CYRIL”, our new PICK OF THE WEEK!]]></description>
			<content:encoded><![CDATA[<p>For all the women out there looking for some inspiration on how to up the ante this spring/summer season, we recommend you glean some fashion tips from Annie! A fine example of a fresh, feminine look well executed by mixing pieces of different styles and sensibility. Here she is wearing “CYRIL”, our new PICK OF THE WEEK!</p>
<div id="attachment_11172" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/annies-pick/130513_mykita_pickoftheweek_db_01/" rel="attachment wp-att-11172"><img class="size-full wp-image-11172" title="Annie wears &quot;CYRIL&quot;" src="http://blog.mykita.com/wp-content/uploads/2013/05/130513_MYKITA_PickOfTheWeek_DB_01.jpg" alt="Annie wears &quot;CYRIL&quot;" width="612" height="612" /></a><p class="wp-caption-text">Annie wears &#8220;CYRIL&#8221;</p></div>
<p>Originally from Sweden and currently living in Berlin, Annie is one of the most recent additions to the family at <a href="http://www.mykita.com/picturegalleries/index/companies" target="_blank"><span style="text-decoration: underline;">MYKITA HAUS</span></a>. Her wardrobe is a carefully curated collection of garments with very different styles and has many pieces that one is more likely to find in a man&#8217;s wardrobe.  Her appreciation of men&#8217;s tailoring focuses on classic button-down shirts, which have become something like her signature style.</p>
<p>A subtle approach to a gender-bending look is a good way to define her aesthetic. In this case, she pairs the sporty frame <a href="http://www.mykita.com/collaborations/view/cyril" target="_blank">&#8220;CYRIL&#8221;</a> with an airy, printed blouse. Coupled with the right attitude and the whimsical backdrop of a sunny afternoon in the park, this look is all freshness and femininity!</p>
<div id="attachment_11085" class="wp-caption aligncenter" style="width: 662px"><a href="http://blog.mykita.com/2013/05/annies-pick/mykita_no2_sun_cyril_tb_72dpi/" rel="attachment wp-att-11085"><img class=" wp-image-11085   " title="MYKITA COLLECTION NO.2 &quot;CYRIL&quot;" src="http://blog.mykita.com/wp-content/uploads/2013/05/MYKITA_NO2_SUN_CYRIL_TB_72dpi.jpg" alt="MYKITA COLLECTION NO.2 &quot;CYRIL&quot;" width="652" height="434" /></a><p class="wp-caption-text">MYKITA COLLECTION NO.2 &#8220;CYRIL&#8221;</p></div>
<p>MYKITA&#8217;s eyewear proposals for the current spring/summer season feature a fusion of 1930s and 1970s styling elements for a sporting, vintage look. In that sense, &#8220;CYRIL&#8221;, a model of the <a href="http://www.mykita.com/collaborations/index/collection-no-2-sun/page:1" target="_blank"><span style="text-decoration: underline;">MYKITA COLLECTION NO.2</span></a>, is a fusion of panto and aviator forms dating from the early period of this design vocabulary.</p>
<p>The design is in accordance with the “form follows function” principle; the subtle second bridge adds structural stability, while also providing the critical styling element of the sporting look. “CYRIL” comes in the colours<em> Tortuga</em> with green lenses, as well as in <em>Tobago</em>, <em>Taupe</em> and <em>Black</em> with brown, grey and black gradient lenses.</p>
<p>“CYRIL” and the other models comprising the MYKITA COLLECTION NO.2 are available at all <a href="http://www.mykita.com/contents/index/shops" target="_blank"><span style="text-decoration: underline;">MYKITA Shops</span></a>, selected opticians and fashions stores around the world. For more information, please visit our <a href="http://www.mykita.com/" target="_blank"><span style="text-decoration: underline;">website</span></a>.</p>
<p>&nbsp;</p>
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		<title>Beware of the sharks!</title>
		<link>http://blog.mykita.com/2013/05/beware-of-the-sharks/</link>
		<comments>http://blog.mykita.com/2013/05/beware-of-the-sharks/#comments</comments>
		<pubDate>Fri, 10 May 2013 16:36:21 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Berlin Friedrichshagen]]></category>
		<category><![CDATA[Hai Alarm]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[Jaws]]></category>
		<category><![CDATA[Müggelsee]]></category>
		<category><![CDATA[MYKITA DECADES Mareike]]></category>
		<category><![CDATA[MYKITA Herbie]]></category>
		<category><![CDATA[MYKITA Rio]]></category>
		<category><![CDATA[Steven Spielberg]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=10883</guid>
		<description><![CDATA[A special cameo by MYKITA in the German film "Hai Alarm am Müggelsee"]]></description>
			<content:encoded><![CDATA[<p>Described by one of the directors as a &#8220;punk rock comedy&#8221; but considered by many as plain satire inspired by Spielberg&#8217;s &#8220;Jaws&#8221; (1975), the new film <a href="http://www.haialarm-derfilm.de/" target="_blank">&#8220;Hai-Alarm am Müggelsee&#8221;</a>(literally &#8220;Shark alarm at the Müggelsee&#8221;) makes a hilarious and slightly ludicrous story out of what otherwise could be considered a tragic incident ­– the town&#8217;s poor lifeguard gets his hand bitten off in a mysterious incident at the lake.</p>
<p>The story takes place on the outskirts of Berlin and deals with the reaction of the local population and government to the alleged shark attack.</p>
<div id="attachment_10889" class="wp-caption aligncenter" style="width: 730px"><a href="http://blog.mykita.com/2013/05/beware-of-the-sharks/haialarm_plakat/" rel="attachment wp-att-10889"><img class="size-large wp-image-10889" title="Hai-Alarm poster" src="http://blog.mykita.com/wp-content/uploads/2013/04/haialarm_plakat-723x1024.jpg" alt="Hai-Alarm poster" width="720" height="1019" /></a><p class="wp-caption-text">Hai-Alarm poster</p></div>
<p>The two policemen in search of the blood-thirsty monsters (image below), are decked out in &#8220;HERBIE&#8221; and &#8220;RIO&#8221; from the <a href="http://www.mykita.com/articles/index/collection-no-1-sun" target="_blank">MYKITA COLLECTION NO.2.</a></p>
<div id="attachment_10885" class="wp-caption aligncenter" style="width: 730px"><a href="http://blog.mykita.com/2013/05/beware-of-the-sharks/haialarm14/" rel="attachment wp-att-10885"><img class="size-large wp-image-10885" title="Two policemen wearing MYKITA" src="http://blog.mykita.com/wp-content/uploads/2013/04/haialarm14-1024x680.jpg" alt="Two policemen wearing MYKITA" width="720" height="478" /></a><p class="wp-caption-text">Two policemen wearing MYKITA (left: Sven Regener, right: Leander Haußmann)</p></div>
<p>Find the film&#8217;s trailer and more information <a href="http://www.haialarm-derfilm.de/" target="_blank">here</a></p>
<p>For further information about MYKITA&#8217;s COLLECTION NO.2 please visit <a href="http://www.mykita.com/" target="_blank">mykita.com</a></p>
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		<title>Yoshi&#8217;s Pick</title>
		<link>http://blog.mykita.com/2013/05/yoshis-pick/</link>
		<comments>http://blog.mykita.com/2013/05/yoshis-pick/#comments</comments>
		<pubDate>Wed, 08 May 2013 16:37:38 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Acetate Sunglasses]]></category>
		<category><![CDATA[Berlin born and raised]]></category>
		<category><![CDATA[Black]]></category>
		<category><![CDATA[Collection No. 2]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[MYKITA HAUS]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11033</guid>
		<description><![CDATA[Black will always be the new black. And Yoshi, a recent addition to the team at the MYKITA HAUS, sure knows she can count on it. She presents "SUSE", our new PICK OF THE WEEK!]]></description>
			<content:encoded><![CDATA[<p>Black will always be the new black. And Yoshi, who recently entered our team at the MYKITA HAUS as a graphic design intern, sure knows she can count on it. She presents &#8220;SUSE&#8221;, our new PICK OF THE WEEK!</p>
<div id="attachment_11096" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/yoshis-pick/130508_mykita_pickoftheweek_db_01/" rel="attachment wp-att-11096"><img class="size-full wp-image-11096" title="Yoshi wears &quot;SUSE&quot;" src="http://blog.mykita.com/wp-content/uploads/2013/05/130508_MYKITA_PickOfTheWeek_DB_01.jpg" alt="Yoshi wears &quot;SUSE&quot;" width="612" height="612" /></a><p class="wp-caption-text">Yoshi wears &#8220;SUSE&#8221;</p></div>
<p>A member of an increasingly rare species – the born and raised Berliner ­– Yoshi returned to the city some months ago, after having completed her studies in visual communication. As a designer she has a keen eye for details and her sober approach to personal style is a reflection of that.</p>
<p>&#8220;SUSE&#8221; is part of the COLLECTION NO2, MYKITA&#8217;s acetate sunglasses range. The basic round shape, almost a perfect circle, can be regarded as a more subtle and easier-to-pull-off take on the oversized seventies-inspired frames.</p>
<div id="attachment_11044" class="wp-caption aligncenter" style="width: 860px"><a href="http://blog.mykita.com/2013/05/yoshis-pick/mykita_no2_sun_suse_rur_72dpi/" rel="attachment wp-att-11044"><img class="size-full wp-image-11044" title="&quot;SUSE&quot; in Ruby Red with Black Gradient lenses" src="http://blog.mykita.com/wp-content/uploads/2013/04/MYKITA_NO2_SUN_SUSE_RUR_72dpi.jpg" alt="&quot;SUSE&quot; in Ruby Red with Black Gradient lenses" width="850" height="567" /></a><p class="wp-caption-text">&#8220;SUSE&#8221; in Ruby Red with Black Gradient lenses</p></div>
<p>The gradient lenses and the metallic detail of MYKITA&#8217;s signature patented hinge system are perfectly accentuated by the classic colour palette of the frames: <em>Black, Ruby Red, Chocolate Chips and Tobago.</em> Because as you know, when dealing with basics, the devil is in the detail.</p>
<p>“SUSE” and the other models comprising the MYKITA COLLECTION NO.2 are available at all <a href="http://www.mykita.com/contents/index/shops" target="_blank">MYKITA Shops</a>, selected opticians and fashions stores around the world. For more information, please visit our <a href="http://www.mykita.com/deu/articles/index/decades-sun" target="_blank">website</a>.</p>
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		<title>MYKITA for STORM</title>
		<link>http://blog.mykita.com/2013/05/mykita-for-storm/</link>
		<comments>http://blog.mykita.com/2013/05/mykita-for-storm/#comments</comments>
		<pubDate>Mon, 06 May 2013 16:31:24 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[@mykitaofficial]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[MYKITA for Storm]]></category>
		<category><![CDATA[Mykita Mylon]]></category>
		<category><![CDATA[Mylon]]></category>
		<category><![CDATA[Stormcopenhagen]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11053</guid>
		<description><![CDATA[For Storm, MYKITA exclusively outfitted specific MYLON models.]]></description>
			<content:encoded><![CDATA[<p>Copenhagen, May 2, 6pm, and there is something going on… It’s the MYKITA for <a title="Mykita @ Storm Webshop" href="http://www.stormfashion.dk/product/sunglasses/mykita-for-storm-1" target="_blank">Storm</a> launch! MYKITA exclusively outfitted three different MYLON models for one of Europe&#8217;s most avant-garde lifestyle and fashion stores in Copenhagen, Denmark.</p>
<div id="attachment_11058" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-img_6706/" rel="attachment wp-att-11058"><img class="size-full wp-image-11058" title="0000001904-IMG_6706" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-IMG_6706.jpg" alt="Storm Copenhagen Shop Window " width="612" height="612" /></a><p class="wp-caption-text">Storm Copenhagen Shop Window</p></div>
<div id="attachment_11057" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-img_6699/" rel="attachment wp-att-11057"><img class="size-full wp-image-11057" title="0000001904-IMG_6699" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-IMG_6699.jpg" alt="MYKITA for Storm in-door displays " width="612" height="612" /></a><p class="wp-caption-text">MYKITA for Storm in-door displays</p></div>
<p>The frames come with a golden hinge and top-quality, black solid lenses by Carl Zeiss. In addition to the futuristic design, these classy sunnies will impress with individual adaptability and lightness coupled with outstanding durability.</p>
<div id="attachment_11061" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-mykita-for-storm-1_mykita_sunglasses_storm_3/" rel="attachment wp-att-11061"><img class="size-full wp-image-11061 " title="0000001904-mykita-for-storm-1_mykita_sunglasses_storm_3" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-mykita-for-storm-1_mykita_sunglasses_storm_3.jpg" alt="MYKITA for Storm NAUTILUS " width="612" height="612" /></a><p class="wp-caption-text">MYKITA for Storm NAUTILUS</p></div>
<div id="attachment_11062" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-mykita-for-storm-1_mykita_sunglasses_storm_7/" rel="attachment wp-att-11062"><img class="size-full wp-image-11062" title="0000001904-mykita-for-storm-1_mykita_sunglasses_storm_7" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-mykita-for-storm-1_mykita_sunglasses_storm_7.jpg" alt="MYKITA for Storm NAUTILUS " width="612" height="612" /></a><p class="wp-caption-text">MYKITA for Storm NAUTILUS</p></div>
<div id="attachment_11064" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-mykita-for-storm-3_mykita_sunglasses_storm_7/" rel="attachment wp-att-11064"><img class="size-full wp-image-11064" title="0000001904-mykita-for-storm-3_mykita_sunglasses_storm_7" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-mykita-for-storm-3_mykita_sunglasses_storm_7.jpg" alt="MYKITA for Storm CALYPSO" width="612" height="612" /></a><p class="wp-caption-text">MYKITA for Storm CALYPSO</p></div>
<div id="attachment_11063" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-mykita-for-storm-2_mykita_sunglasses_storm_7/" rel="attachment wp-att-11063"><img class="size-full wp-image-11063" title="0000001904-mykita-for-storm-2_mykita_sunglasses_storm_7" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-mykita-for-storm-2_mykita_sunglasses_storm_7.jpg" alt="MYKITA for Storm ORION " width="612" height="612" /></a><p class="wp-caption-text">MYKITA for Storm ORION</p></div>
<p>The evolution of the MYLON frames began with a new production process that promised to revolutionize the history of design when it launched in the late 1990s: Selective Laser Sintering (SLS) enables the creation of three-dimensional objects according to 3d digital data. Today SLS is primarily used to make prototypes, with only few sintered products having become everyday commercial items. In 2007, MYKITA began experimenting with the polyamide material, aiming to pioneer it in the production of spectacles. After years of research, we have developed a complex process that creates a sophisticated finish in several steps and gives the frames a unique visual and tactile appeal.</p>
<div id="attachment_11059" class="wp-caption aligncenter" style="width: 622px"><a href="http://blog.mykita.com/2013/05/mykita-for-storm/0000001904-insta-my-storm-cph/" rel="attachment wp-att-11059"><img class="size-full wp-image-11059   " title="0000001904-insta MY storm cph" src="http://blog.mykita.com/wp-content/uploads/2013/05/0000001904-insta-MY-storm-cph.jpg" alt="Frederik Lentz Andersen and Camilla Louise Høg" width="612" height="612" /></a><p class="wp-caption-text">Frederik Lentz Andersen wearing NAUTILUS and Camilla Louise Høg wearing ORION</p></div>
<p>Right among the select fashion pieces, design objects and art, you can now shop the exclusive MYKITA for Storm sunglasses and more than 40 other styles from the new MYKITA spring-summer collection. Check out the whole range directly at Storm, Store Regnegade 1, 1110 Copenhagen.<br />
Happy people, awesome music and smooth drinks by our friends from <a title="Our/Berlin Vodka" href="http://ceecee.cc/ourberlin-ein-neuer-wodka-fur-die-hauptstadt/" target="_blank">Our/Berlin Vodka</a> made the launch party at the store such a fabulous event!  And lastly: Thank you all for joining! We had a fabulous time.</p>
<p>&nbsp;</p>
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		<title>ACHTUNG ACHTUNG</title>
		<link>http://blog.mykita.com/2013/04/achtung-achtung/</link>
		<comments>http://blog.mykita.com/2013/04/achtung-achtung/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 17:18:02 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Achtung]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Gregor Hohenberg]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[Mykita Mylon]]></category>
		<category><![CDATA[Pelot]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=11012</guid>
		<description><![CDATA[Achtung, Achtung: Look out for this exciting new editorial! Out now is the latest edition (No. 24) of ACHTUNG by Markus Ebener, one of the smartest German fashion magazines.]]></description>
			<content:encoded><![CDATA[<p>Achtung, Achtung: Look out for this exciting new editorial! Out now is the latest edition (No. 24) of ACHTUNG by Markus Ebener, one of the smartest German fashion magazines.</p>
<p>The subject of sin (yes, doing bad things is what were referring to here) is the inspirational theme of the May issue, and in the guide to the most sinful beach accessories for the upcoming summer season, our own devilishly cool and sporty MYKITA Mylon sunnies &#8220;Pelot&#8221; in British Racing Green can be seen in their rightful element!</p>
<div id="attachment_11014" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.achtung-mode.com/en/" rel="attachment wp-att-11014"><img class="size-full wp-image-11014" title="Achtung_GER_04_13_CoverLowres" src="http://blog.mykita.com/wp-content/uploads/2013/04/Achtung_GER_04_13_CoverLowres.jpg" alt="Achtung Magazine Cover " width="600" height="842" /></a><p class="wp-caption-text">ACHTUNG Magazin Nr. 24</p></div>
<p>This fashion editorial is beautifully staged by Gregor Hohenberg at the famed indoor pool of James Simon in Berlin Mitte. The inspiration for the shoot comes from the atmosphere of the 20s Bauhaus bathhouse itself and Nefertiti, a Queen of the Nile, who served as the architect&#8217;s muse while he was constructing this beautifully lit, indoor swimming pool. In summary: these images are sure to get you in the right mood for sunglasses, swimwear, swimming-pools, sunbathing and all the other summer-sins that goes with the territory…</p>
<div id="attachment_11013" class="wp-caption aligncenter" style="width: 600px"><a href="http://www.achtung-mode.com/en/" rel="attachment wp-att-11013"><img class="size-full wp-image-11013" title="Achtung_GER_04_13_ClippingLowres" src="http://blog.mykita.com/wp-content/uploads/2013/04/Achtung_GER_04_13_ClippingLowres.jpg" alt="Achtung Clipping" width="590" height="830" /></a><p class="wp-caption-text">Pelota featured in ACHTUNG Nr. 24</p></div>
<p><a href="http://mylon.mykita.com/articles/index/mykita-mylon#pelot" rel="attachment wp-att-11015"><img class=" wp-image-11015 " title="MYKITA_MYLON_PELOT_BRG_72dpi" src="http://blog.mykita.com/wp-content/uploads/2013/04/MYKITA_MYLON_PELOT_BRG_72dpi.jpg" alt="MYKITA MYLON Pelot in british racing green " width="871" height="581" /></a></p>
<p>For information about the MYKITA MYLON collection, please visit our website. MYKITA MYLON is available in all MYKITA Shops, selected opticians and fashion stores around the world. Use our Shopfinder to find a retailer in your area.</p>
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		<title>SPOTTED: FETTES BROT wearing MYKITA</title>
		<link>http://blog.mykita.com/2013/04/spotted-fettes-brot-wearing-mykita/</link>
		<comments>http://blog.mykita.com/2013/04/spotted-fettes-brot-wearing-mykita/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 13:43:26 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Björn Beto]]></category>
		<category><![CDATA[Dokter Renz]]></category>
		<category><![CDATA[fettes brot]]></category>
		<category><![CDATA[german hip hop]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[König Boris]]></category>
		<category><![CDATA[kusskusskuss]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[St. Pauli]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=10974</guid>
		<description><![CDATA[Have you ever kissed a rapper before? 

This is the question that sets the mood for Fettes Brot's latest single "KussKussKuss". Take a look at the video and check out how the boys sport their favourite MYKITA glasses.]]></description>
			<content:encoded><![CDATA[<p><em>Have you ever kissed a rapper before? </em></p>
<p>That’s the question we’re all asking ourselves after hearing <a href="http://www.fettesbrot.de/kusskusskuss/" target="_blank">Fettes Brot</a>&#8216;s latest single &#8220;KussKussKuss&#8221;. The track is best described in their own words, as a &#8220;short open source history of electro hip hop from 1983 to 2013&#8243; and also &#8220;techno-nonsense loaded with quotations, allusions and own contributions&#8221; at the same time.</p>
<div id="attachment_11010" class="wp-caption alignnone" style="width: 730px"><a href="http://blog.mykita.com/2013/04/spotted-fettes-brot-wearing-mykita/fettes-brot-2/" rel="attachment wp-att-11010"><img class="size-large wp-image-11010" title="FETTES BROT wearing MYKITA" src="http://blog.mykita.com/wp-content/uploads/2013/04/FETTES-BROT1-1024x682.jpeg" alt="FETTES BROT wearing MYKITA" width="720" height="479" /></a><p class="wp-caption-text">FETTES BROT wearing MYKITA</p></div>
<p>Known and loved across the German land, this hip hop/pop rap trio has been knocking about, raising a racket since 1992. Members König Boris, Dokter Renz and Björn Beto have been devoted fans of <a href="http://www.mykita.com/" target="_blank">MYKITA</a> since the brand’s inception.</p>
<p>At a gig early on in the band’s history a keen supporter called the trio “Fettes Brot” (literally ‘fat bread’) as an expression of his appreciation. Now, “Fett” is German slang for ‘excellent’ but the term as a whole is a little bizarre, which of course was right up these guys’ alley. The name stuck and 20 years later Fettes Brot remarkable longevity in this industry has them referring to themselves as &#8220;Hamburg&#8217;s hip hop dinosaurs&#8221;.</p>
<div id="attachment_10976" class="wp-caption aligncenter" style="width: 1010px"><a href="http://blog.mykita.com/2013/04/spotted-fettes-brot-wearing-mykita/0000012819-fb_kkk_cover/" rel="attachment wp-att-10976"><img class="size-full wp-image-10976" title="KUSSKUSSKUSS single's cover" src="http://blog.mykita.com/wp-content/uploads/2013/04/0000012819-FB_KKK_Cover.jpg" alt="KUSSKUSSKUSS single's cover" width="1000" height="1000" /></a><p class="wp-caption-text">KUSSKUSSKUSS single&#8217;s cover</p></div>
<p>Have a look at the video for KussKussKuss and check out how the boys sport their favourite MYKITA glasses. The single will be released in May.</p>
<p><span style="text-align:center; display: block;"><a href="http://blog.mykita.com/2013/04/spotted-fettes-brot-wearing-mykita/"><img src="http://img.youtube.com/vi/uwxuWJl6-Gw/2.jpg" alt="" /></a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Jay&#8217;s Pick</title>
		<link>http://blog.mykita.com/2013/04/jays-pick/</link>
		<comments>http://blog.mykita.com/2013/04/jays-pick/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 16:52:27 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Friends]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=10960</guid>
		<description><![CDATA[When heading back to the office after a sunny lunch break in our hood this noon, we ran into Jay, our inhouse Apple-IT specialist. His favourite style for this spring and THE PICK OF THE WEEK is model EMIL from the MYKITA NO2 SUN collection.]]></description>
			<content:encoded><![CDATA[<p>When heading back to the office after a sunny lunch break in our hood this noon, we ran into Jay, our inhouse Apple-IT specialist. His favourite style for this spring and THE PICK OF THE WEEK is model EMIL from the MYKITA NO2 SUN collection.</p>
<p>Originally from Melbourne, Australia, he joint the MYKITA family a couple of months ago. His well tanned skin fits the new acetate colour Misty Green perfectly.</p>
<p><a href="http://blog.mykita.com/2013/04/jays-pick/130424_mykita_pichoftheweek_jay_db_01-copy/" rel="attachment wp-att-10961"><img class="aligncenter size-large wp-image-10961" title="MYKITA_PickOfTheWeek_Jay_DB_01 copy" src="http://blog.mykita.com/wp-content/uploads/2013/04/130424_MYKITA_PichOfTheWeek_Jay_DB_01-copy-768x1024.jpg" alt="" width="720" height="960" /></a></p>
<p>&nbsp;</p>
<p>The two balloon-style frames EGON and EMIL are setting new standards while breaking with established eyewear conventions. The artistic onus here is on exaggeration; the supersized frame lines resemble the work of contemporary artists Jeff Koons and Erwin Wurm and trigger associations ranging from ‘bold type’ to ‘swimming ring’.</p>
<div id="attachment_10730" class="wp-caption aligncenter" style="width: 903px"><a href="http://blog.mykita.com/2013/04/out-now-the-mykita-ss-2013-collection/mykita-collection-no2_egon_emil_group-shot_72dpi-4/" rel="attachment wp-att-10730"><img class="size-full wp-image-10730" title="MYKITA COLLECTION NO2_EGON_EMIL_Group Shot_72dpi" src="http://blog.mykita.com/wp-content/uploads/2013/04/MYKITA-COLLECTION-NO2_EGON_EMIL_Group-Shot_72dpi2.jpg" alt="" width="893" height="595" /></a><p class="wp-caption-text">EGON Misty Green &amp; EMIL Taupe</p></div>
<p>Both frames come in the Misty Green and Misty Blue colours as well as in Taupe, Puddle and Black.</p>
<p>Both styles are now available in all MYKITA Shops worldwide, as well as in selected optical and concept stores.</p>
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		<title>MYKITA for finding infinity</title>
		<link>http://blog.mykita.com/2013/04/mykita-for-finding-infinity/</link>
		<comments>http://blog.mykita.com/2013/04/mykita-for-finding-infinity/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 16:38:30 +0000</pubDate>
		<dc:creator>Intern</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Biodegradable acetate]]></category>
		<category><![CDATA[Design Hotels]]></category>
		<category><![CDATA[ecofriendly]]></category>
		<category><![CDATA[finding infinity]]></category>
		<category><![CDATA[Handmade in Berlin]]></category>
		<category><![CDATA[Mykita]]></category>
		<category><![CDATA[MYKITA for finding infinity]]></category>

		<guid isPermaLink="false">http://blog.mykita.com/?p=10849</guid>
		<description><![CDATA[When Design Hotels™ paired up with Finding Infinity on their road to a future of never ending resources, MYKITA came on board to support the project. The result is “MYKITA for finding infinity”.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mykita.com/" target="_blank">MYKITA</a> and <a href="http://www.designhotels.com/" target="_blank">Design Hotels™</a> have long been moving in the same circles. Both based in Berlin, the two companies share a pioneering, progressive attitude to design – whether it’s applied to eyewear or to hospitality.</p>
<p>When Design Hotels™ paired up with the grassroots organization Finding Infinity on their road to a future of renewable resources, MYKITA came on board to support the project with its mascot, a pair of glasses to characterize the initiative. And so the frames “MYKITA for Finding Infinity” came into being.</p>
<div id="attachment_10850" class="wp-caption aligncenter" style="width: 730px"><a href="http://blog.mykita.com/2013/04/mykita-for-finding-infinity/mykita_no2sun_elroy_bk_y_300dpi/" rel="attachment wp-att-10850"><img class="size-large wp-image-10850" title="MYKITA for Finding Infinity" src="http://blog.mykita.com/wp-content/uploads/2013/04/MYKITA_NO2SUN_ELROY_BK_Y_300dpi-1024x682.jpg" alt="MYKITA for Finding Infinity" width="720" height="479" /></a><p class="wp-caption-text">MYKITA for Finding Infinity</p></div>
<p>The shape of &#8220;MYKITA for Finding Infinity&#8221; model&#8217;s shape is inspired by the figure 8, a symbol of infinity and the initiative&#8217;s logo. The aviator glasses’ black frame is made of an ecofriendly, recyclable and biodegradable acetate material. The golden hinge, a patented MYKITA system, matches the bright and distinctive yellow lens.</p>
<div id="attachment_10862" class="wp-caption aligncenter" style="width: 910px"><a href="http://blog.mykita.com/2013/04/mykita-for-finding-infinity/549802_475204022545019_4207636_n/" rel="attachment wp-att-10862"><img class="size-full wp-image-10862" title="Finding Infinity &amp; MYKITA " src="http://blog.mykita.com/wp-content/uploads/2013/04/549802_475204022545019_4207636_n.jpg" alt="Finding Infinity &amp; MYKITA " width="900" height="600" /></a><p class="wp-caption-text">Finding Infinity &amp; MYKITA</p></div>
<p>The glasses will become the insignia for the &#8220;Design Hotels™ is finding infinity&#8221; initiative, and will be worn by the team of filmmakers, photographers, journalists and engineers as they travel across Europe on an extended road trip and event series to inspire member hotels and the larger ommunity to become a part of this future. Anyone who wants to show their support for the project and wear inspired design in the process, are very welcome to the frames too!</p>
<p>For more information about this initiative, please visit <a href="http://www.designhotels.com/specials/finding_infinity">www.designhotels.com</a>.</p>
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